Why does a Drake image appear on each of the main Spotify lists?

Drake is not a bachata singer, but this weekend there was a picture of him on the cover of the list Bachata Lovers by Spotify.

The rapper also completed Successes Spain International Pop Happy Successes Fresh Gospel Are & Be Of Tranquis Songs to Sing in the Car [19659003] Going out and relaxing Hot Rythmic Summer Party, Fashion Beast Morning Commute and RapCaviar One of playlists most popular platform with 10 million followers, among many other covers.

The "Explorer" tab of Spotify had become a collage of Drake photos, but the most striking was that less than 50% of these lists contained One of Drake's songs. What happened?

This was not a technical foul or any other business joke, but a marketing campaign paid by Drake to promote his new album, Scorpion . As explained Variety Spotify agreed with Drake's first "overall takeover of an artist" in which the rapper would appear as the cover of the main playlists of the platform in the same day.

The campaign paid off ( Scorpion became the world's most widely-watched album and the first to exceed one billion copies in the United States during its launch week), but Spotify's gesture did not please its most loyal users.

On Reddit, jakesbirdseye writes that "Spotify lacks professionalism in not respecting the artists who are on these lists" and that "this can be a very bad trend" he continues to allow artists "already famous "to take control of these lists" that we like ".