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The selections that will be contested the title of the World Cup in Russia are sponsored by the brand.
MOSCOW (Reuters) –
The final of the World Cup Sunday will not only be a match between the European teams, but also two teams sponsored by Nike, which will mark a historic event for the US clothing manufacturer. sport.
The final between France and Croatia is a significant victory for Nike, as rival Adidas has long been a sponsor of FIFA and the World Cup.
Lee: Nike shows Adidas laughing "We had three of four teams in the semi-finals and then two of our teams reached the finals, which is the first time for Nike," said Elliot Hill. president of the consumer and market of the company.
"We have been in football for over 20 years and this is the first time we have a final (mundialista) between teams that use Nike," added.
Lee: France and Nike take the lead or the World for sale t-shirts .
Adidas sponsored 12 of the 32 teams that competed in the World Cup compared to Nike's 10, but Germany, one of its most notable clients, was eliminated in the phase "In addition to sportswear, we have had great success with our players," said Hill.
"We have more than 65% of athletes wearing sportswear." Nike slippers. "It's more than all the other brands combined." So it's been a really successful World Cup for us on and off. off the field. "
Lee: By Trump, Nike denies giving shoes to the Iranian national team during Russia 2018 . 19659005] Among other sportswear manufacturers, Puma provided equipment for four selections: New Balance for two, and Errea, Hummel, Uhlsport and Umbro One.
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