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21 October 2018
British television stations were forced to veto an advertisement by Camilla Cabello, which was deemed to be of concern.
Instagram: @camila_cabello
This is an advertisement created by the Spotify platform to promote its "Wake Up" playlist, which includes the singer's song "Havana".
to a group of friends while having breakfast with Camila's theme in the background. Everything seems normal until the volume increases and that a "grimace diana" harbades the young
Then one of the girls says that it's "an incredible song with a gooey melody" but they can not hear it anymore. But they can not avoid it and they reproduce it again.
In this context, after a few months of publication of the spot, the advertising agency ASA, of the United Kingdom, issued a statement prohibiting the reproduction of video on open television. too disturbing.
Faced with this situation, Spotify reacted by making sure to pay more attention to agency rules to avoid this kind of problem.
Hey @Camila_Cabello ! "Havana" is a deadly song that we can not resist. Nor can millions of fans around the world. Neither can this funny doll thing in our advertising. Listen for free on Spotify. pic.twitter.com/w2qu1bQBZk
– Spotify (@Spotify) May 15, 2018
"We acknowledge the decision of the ASA and we regret the disruption caused by the advertising It was created as a parody of terror, I pretended to be humorous and, to show how sensitive some of the issues may be, we take our marketing responsibilities very seriously and will take the ASA guide into account to properly address the issue. public in our advertising campaigns, said a spokesman for the platform.
With the information of Telemundo
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