[ad_1]
In Station of Plaza de Armas on Line 5 of the Santiago Metro, a recent advertisement for a fast food chain alerted the workers of the transport service.
This is an advertising poster for Burger King installed on a panel of the platform, and alluding to the rows observed daily in the offices of the headquarters of the Immigration police and international police.
"Longer (long) this row of strangers," says the announcement that compares a new product of locals with ranks of strangers, described as "insulting" by the workers.
On his Twitter account, the Union of Professionals. and Santiago Metro technicians said: "We repudiate these ridicule to thousands of migrants who even sleep on the street to be served by the state institution."
Other information: President Piñera begins the white march of metro line 3
Because of this fact, the union has requested an "urgent meeting" with the person in charge. General of the Santiago Metro, Rubén Alvarado.
We request an urgent meeting with the Gte. Gral. From @metrodesantiago for the insulting advertisement of @burgerking_cl at the Plaza de Armas metro station. We repudiate these mockery to thousands of migrants who even sleep on the street to be served by the public institution. We will report news. pic.twitter.com/VJcQLbeGh1
– Union of professionals and technicians metro (@ s2metro) of November 28, 2018
After making known this fact and l & # 39; viralizara image in social networks, Burger King reacts to the controversy making sure that she "inscribed in the ever-upsetting character of the brand and seeks to generate a conversation and a debate on possible national interest issues, "adding that the company" is and has always been favorable to the arrival of citizens of other nationalities in the country ".
For its part, Metro de Santiago reported that the installation of this type of campaign was due to a plan "favored the development of non-tariff activities in order to capture incomes reinvested in the service improvement. "
In any event, they confirmed that the poster had been removed from the station, arguing that " the dissemination of advertising campaigns must meet criteria consistent with the vision and the values of Metro and related to the inclusion of different communities and different actors in society ".
[ad_2]
Source link
