[ad_1]
Burger King once again took the opportunity to make fun of his competitor. This time after McDonald's lost a fault. Now all companies in the European Union can use the name "Big Mac".
How did that happen? What was the idea of Burger King? It turns out that Supermac, a hamburger chain from Ireland has applied for the registration of the brand "Supermac" in order to expand with it for the United Kingdom and Europe but McDonald filed objections.
According to them, "Supermac" was similar to "Big Mac". The European Union's Intellectual Property Office (Euipo) gave them the reason at that time, as this could lead to "confusion among part of the public".
Finally, they lost it
. But in 2017, Supermac insisted on seeking the revocation of the protection of the Big Mac brand name, alleging that McDonald's "was registering the names that it was simply storing for use against its future competitors."
One of his arguments indicated that, in the past five years, McDonald's He had not always used the "Big Mac" brand among his products in this area. Euipo has now admitted this request when it found insufficient evidence presented by the US multinational as part of the process.
Burger King and Mockery
It is clear that McDonald's rival's did not let this opportunity pbad. Now that, by mistake, any company can use the name "Big Mac" in Europe, Burger King has launched its own "Big Mac".
His Swedish subsidiary launched a marketing campaign under the name "Los no Big-Mac", with five versions:
- "Like the Big Mac, but bigger"
- "The hamburger Big Mac would have loved being "
- " All but a Big Mac "
- " Like the Big Mac, but more juicy and tasty "
- " Big Mac, but grilled, of course "
For now It is legal
In reality, they are the same Burger King burgers as usual, but they wanted to present their hamburgers like this, as long as possible.
This, since Clarín.com indicates that "however, a McDonald's spokesperson confirmed that he was going to appeal and that, despite the resolution, the US company is the owner and may require trademark rights & # 39; Big Mac & # 39; in Europe. "
Well, but for now, same problem They made a video:
[ad_2]
Source link
