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For the first time in years, Coca-Cola has a new flavor in the United States: Orange Vanilla .
The new drink will end up in stores at the end of the month . . It's a way to motivate consumers looking for more variety to keep the brand in place of another soda, said Kate Carpenter, brand manager Coca-Cola Trademark, which includes Coca-Cola (Coca-Cola) , Coke Zero and Coca-Cola Flavored
The beverage company decided to add and renew its offer of flavors (Coca Cola Zero, Coca Zero, Coca Vanilla and Coca Zero Zero) after the launch Succeeded Coca-Cola Zero Sugar last year. said the carpenter. The new flavor will also come in a Zero Sugar (no sugar) version .
The Beverage Society also introduced new graphics in the Cherry and Vanilla wrap for "a little renewal," he said.
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Once Coca -Cola decided to look for a new flavor, the Carpenter team explored the international market to search for ideas. They have considered some options, such as raspberry, lemon and ginger, that are suitable for society in Asia.
Orange Vanilla Coke, which was available for a limited time in Canada last summer called your attention They tasted the flavor in the US market, where it was well received.
Consumers said the flavor was "unique and different in the flavored cola category", dominated by cherry, Carpenter said. It is important to note that they also stated that they would buy in addition to a normal Coca-Cola instead of replacing it . And the taste, although "unexpected", was still "familiar", he said.
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Coca-Cola has experimented with many flavors for Diet Coke, the zero-calorie product of his main drink. This is the first new flavor of Coca Cola since 2007. At that time, the company relaunched Vanilla Coke, which had originally been launched in 2002 and had been removed, among other flavors.
The new flavors of Coca-Cola they have not always been a success . People protested when the company changed the Coca-Cola recipe in 1985 and introduced New Coke. The company quickly returned to its original recipe.
The beverage company also experimented with Coca Black Vanilla Coke and a coffee aroma called Coca-Cola Blak, among others.
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The Best-Selling Flavors are those who supplement or improve the original recipe said Laurent Grandet, consumer badyst at Guggenheim Securities.
The new flavors, he added, are a way to attract the brand's attention.
"It's about creating notoriety," he said.
A line extension gives more space to the product. in retail stores. And since flavors are not typically sold at a discount, Coca-Cola can increase margins by selling flavored versions of the product, he said.
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