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"Body hair, everyone has it."
These are simple words, but they sparked a debate thanks to a commercial knife that shows women waxing.
It does not sound very revolutionary, but it is, because normally the advertising of women's razors shows perfectly smooth legs and armpits that look like plastic.
Blade brand Billie says she's the first to show women with hair in 100 years. As a result, their advertising became viral.
In social networks, many held close-ups of women with hair in the armpits, on their belly, on their toes and with "unicejas"
https: //www.facebook. com / billiebodybrand / videos / 2067056750233805 /
"I do not like razors but this advertisement is great ," wrote the user Embarrbaded
"When the brands claim that all women have a beardless body, it's a way to embarrbad them for their bodies, "says Georgina Gooley, co-founder. From Billie to Glamor Magazine
"It's telling them that they should feel embarrbaded about having body hair."
In addition to her announcement, the brand launched an online campaign to return natural images of natural women with hair.
To do this, they donated photographs of women you are with the hairs on the Unsplash website, so that people can use them in any way free .
But in the midst of the fury caused by the campaign, some women wonder why a brand of blades would be trying to reduce the taboos on the hairs.
"It is true that at this stage of my life I appreciate the feeling of some soft legs like all the others," he said. Writer Rachelle Hampton in an article for the Slate portal
"But I would not have started shaving if I had not convinced at age 11, that I It was wrong to have body hair. "
Can a company selling blades claim that it is not complicit in this?
Billie answers this question with a phrase in his advertisement: "If you want, and when you want to shave, we are here ".
And, oddly, at the end of eating cial not all women are shaved.
"Hair removal is a personal choice and no one should tell women what to do with their hair," Gooley told Glamor. 19659002] "Some of us chose to eliminate it, and some chose to take it with pride ," says Gooley. "In any case, we should not have to apologize for our choice."
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