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$ 1 Million Profit for a Sponsored Post on Instagram
Figure Attributed to the Star of Reality TV Kylie Jenner Who Was Declared to be the Most Earned Person Money for published images
The young model, businesswoman and actress managed to dethrone the singer Selena Gómez who, in 2017, ranked first on the list of celebrities the more publicized. last year, the British company Hopper HQ
Gómez was now in second place, while the footballer Cristiano Ronaldo was in third place.
Other celebrities, internationally known singers and athletes complete the list of instagrammers better paid
More money for "influencers"
Jenner, 20, has 111 million followers on Instagram and recently She took the cover of Forbes magazine, which was declared by the youngest billionaire in the world to make a fortune "by herself."
Her great media coverage helped her locate the top spot of those who won the most on Instagram in 2018, after the previous year she stayed in fourth place.
Other members of the Kardashian family, Kendall Jenner and Kloe Kardashian, respectively occupy places 10 and 11
The sums of money that celebrities can earn to use and exhibit branded products different on their social networks increased especially since last year .
In 2017, an influencer did not charge more than $ 550,000 per publication. This year, this sum almost doubled. Mike Bandar, co-founder of Hopper HQ, said that this increase is due to the fact that advertising companies "are moving away from media such as television and print newspapers because they find more profits in the promotion of By social networks . "
Forced alert
Influencers have the obligation to specify which of their posts on Instagram are an advertisement for the public to be aware that
Some of them have been criticized for their lack of transparency .
In 2017, the UK Advertising Control Agency intervened in a publication of a British blogger. makeup, Sheikhbeauty, not to mention that he had been paid to use and promote the products of a slimming drink business.
Other agencies are currently examining whether the stars of social networks should treat stricter rules to regulate their sponsored publications.
Many consider that influencers erase lines that distinguish between editorial content and advertising content.
Here is the list of the 10 highest-paid celebrities on Instagram:
Top 10 most popular celebrities for the Instagram sponsored publication:
- 1. Kylie Jenner (111 million followers): 1 million US dollars.
- 2. Selena Gomez (139 million followers): US $ 800,000
- 3. Cristiano Ronaldo (137 million followers): US $ 750,000
- 4. Kim Kardashian West (114 million followers): US $ 720,000
- 5. Beyoncé Knowles: (116 million followers): US $ 700,000
- 6. Dwayne Johnson, "The Rock": (111 million followers): US $ 650,000
- 7. Justin Bieber (101 million followers): US $ 630,000
- 8. Neymar da Silva Junior Santos (100 million followers): US $ 600,000
- 9. Lionel Messi (97 million faithful): US $ 500,000
- 10. Kendall Jenner (93 million followers): US $ 500,000
Who did the study?
The list was published by the British company Hopper HQ, dedicated to the management of Instagram accounts of companies and individuals, and in 2017 developed its first ranking.
For this, the company spoke with the influencers themselves as well as with marketing companies that could give an estimate of the amount of money generated by each account.
Sponsors tend to be reserved when it comes to revealing how much they pay celebrities for promoting their products.
Similarly, they sometimes offer no information on whether celebrity publications are part of the broad, so that it is often difficult to know the exact amount of the overall gains of their agreements.
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