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Profit of US $ 1 Million for an Instagram Sponsored Publication
Figures Attributed to the Star of Reality TV Kylie Jenner who was declared the person who earns the most Money for published images
The young model, businesswoman and actress managed to dethrone the singer Selena Gómez who ranked in 2017 at the top of the list of celebrities who have contributed the most to the sponsored content and that each year the British company specializes Hopper HQ
Gómez is now second, while the footballer Cristiano Ronaldo is in third place.
Other internationally acclaimed celebrities, singers and athletes complete the list of best-paid instagrammers .
More money for "influencers"
Jenner, 20, has 111 million followers on Instagram and recently took the cover of Forbes magazine, which declared her the youngest billionaire to the world making his fortune "by himself."
His great media impact helped him to rank first among those who won the most on Instagram in 2018, after the previous year he stayed in fourth place.
Other members of the Kardashian family, Kendall Jenner and Kloe Kardashian, occupy seats 10 and 11 respectively on this list.
https://www.instagram.com/p/BlGA0VgAqBp/?hl=en&taken-by=kyliejenner
The money that celebrities can earn to use and exhibit products of different brands on their social networks increased especially since last year .
In 2017, an influencer n or billed more than $ 550,000 per publication. This year, this amount has almost doubled. Mike Bandar, co-founder of Hopper HQ, said this increase is due to the fact that advertising companies "are moving away from media such as television and print newspapers because they find more profits in the promotion of through social networks ".
Forced to Alert
Influencers have the obligation to specify which of their posts on Instagram are public advertisement to know that they have been paid for the make.
https://www.instagram.com/p/BlIp0SUgkpQ/?hl=en&taken-by=selenagomez
Some of them have been criticized for their lack of transparency .
In 2017, the UK's Advertising Control Agency intervened in a publication of British blogger Sheikhbeauty for not stating that he had been paid to use and promote the products of a slimming drinks business.
Other bodies are currently examining whether the stars of social networks should be confronted with stricter rules to regulate their sponsored publications.
Many consider that influencers erase the lines that distinguish editorial content and advertising content.
Here is a list of the 10 best-paid celebrities on Instagram:
Top 10 Celebrities Who Win the Most for Instagram Sponsored Publishing:
- 1. Kylie Jenner (111 million followers): $ 1 million.
- 2. Selena Gomez (139 million followers): US $ 800,000
- 3. Cristiano Ronaldo (137 million followers): US $ 750,000.
- 4. Kim Kardashian West (114 million followers): US $ 720,000.
- 5. Beyoncé Knowles: (116 million followers): US $ 700,000.
- 6. Dwayne Johnson, "the Rock": (111 million followers): US $ 650,000.
- 7. Justin Bieber (101 million followers): $ 630,000 US.
- 8. Neymar da Silva Junior Santos (100 million subscribers): US $ 600,000.
- 9. Lionel Messi (97 million subscribers): 500,000 dollars.
- 10. Kendall Jenner (93 million subscribers): US $ 500,000.
Who did the study?
The list was published by the British company Hopper HQ, dedicated to the management of Instagram accounts of companies and individuals, and which established its first ranking in 2017.
The company spoke with its own influencers as well as with marketing companies that could give an estimate of the amount generated by each account.
However, sponsors tend to be reserved when it comes to revealing how much they pay celebrities for promoting their products.
They do not offer information on whether celebrity publications are part of larger companies, so it is often difficult to know the exact amount of the overall benefits of their agreements.
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