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The Mexican food chain says its new beef protein option, seasoned with a blend of spices and Mexican pepper sauce, is already being tested at 64 restaurants in Cincinnati and Sacramento, Calif.
This is the last comprehensive taste test for Chipotle (CMG), which added carne asada and queso blanco to its full menu earlier this year, after those items successfully completed the company’s menu pilot process last year.
The length of the smoked breast pilot will depend on his performance with customers, a Chipotle spokesperson said.
Other menu options Chipotle is testing include their Cilantro-Lime Cauliflower Rice, available in parts of Colorado and Wisconsin. The company is also testing digital orders of quesadillas in Cleveland and Indianapolis after introducing them as a food and takeout option in New York City in 2018.
Chipotle, like many restaurant chains, adapts its business to changing customer demands. About half of the business Third quarter sales were made on its app or website – a digital shift accelerated by the pandemic. Earlier this month, Chipotle opened its first “digital-only” restaurant in Highland Falls, New York, where the traditional dining room has gone and orders can only be placed through the company’s app, the website or third-party applications such as Uber Eats. .
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