Google has long been trying to make the web faster and more consistent for mobile devices. Earlier this year, he introduced Core Web Vitals as a new benchmark for building fast websites. Core Web Vitals has been playing a role in search rankings since May, and soon Chrome will use these stats to directly tag high-quality web pages, starting with speed.

Essentially, Google will measure a page’s performance for you and other users, and use that data to rank that page’s speed rank. Those who perform well will take this new label. If a page is very new and too few people have visited it to measure its performance, Google will look at the data from similar pages and decide whether or not to assign the tag based on its rating. Google goes pretty deep into their blog post, so if you want to know more, you can read it at the source link below.

You can already try quick page labeling for yourself if you are running Chrome 85 Beta on your Android device. Simply go to chrome: // flags / # context-menu-performance-info-and-remote-hints-fetching and enable the flag, before restarting the application. The label “Quick page” now displays for eligible sites when you long-press a link. Google recognizes that web developers will need to make changes to meet the Web Vitals standard, which is why it has updated its developer tools to make this possible. For us end users, that means we can expect the web to become faster and more consistent, which is always a good thing.