At the moment, most browsers are different from Chrome, with more emphasis on user privacy, than simple cookie blockers or resource blockers. can be used remotely to identify you. If we believe a Wall Street Journal report, Chrome could implement its own tracking blocker. – but that would not affect most of Google's scripts and cookies.

Speaking to people familiar with the subject, the Wall Street Journal announced that Google would soon deploy a dashboard in Chrome with controls to block tracking cookies. However, the tool should not significantly affect Google's own tracking scripts, which could give the company a major advantage over its advertising competitors (and possibly open new antitrust litigation) .

The feature would have been debated within Google for at least six years, work accelerating after the Cambridge Analytica scandal on Facebook. Google I / O starts tomorrow, so we could learn more at that time.