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EXCLUSIVE: US Exhibitor # 3 Cinemark will not play Raya and the last dragon this coming weekend as Disney makes the title available both in theaters and for $ 30 purchase on Disney + on March 5. While major studios are widely experimenting with movie theater showcases during the pandemic, Raya It is clear that not all exhibitors will be content to swallow everything that is thrown at them.
I’ve heard that Cinemark isn’t the only exhibitor who doesn’t book the feature film directed by Don Hall-Carlos Lopez Estrada. Harkins and Cineplex in Canada do not play Raya Is. Note that sometimes these negotiations can sometimes be summed up over and over and titles can appear on the marquees.
Cinemark
So wait, what happened here? How can an exhibitor be cool with Warner Bros. HBO Max Day-and-Date theatrical titles, and not a Disney + PVOD title? Basically, I hear from sources that Disney has been tough enough on their terms to Raya. If the show didn’t like the terms, well, they don’t need to play the movie. On the other hand, I hear that Warners on their recent HBO Max titles i.e. Wonder Woman 1984, Judas and the Black Messiah, The Little Things and Tom and Jerry lowered their rental conditions, and this is the reason why more exhibitors turned to titles.
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Disney in its curtain-raiser note reported that Raya will play in more than 2,000 theaters this Friday, including 200 IMAX screens, 360 Premium large format screens, 160 3D slots and 45 D-Box / 4D screens. The opening for Raya and the last dragon is between $ 6 million and $ 7 million and more according to industry estimates. Even though NYC reopens with 25% capacity auditorium restrictions, Cinemark does not have theaters in all five boroughs. Raya Will Be Against Lionsgate Sci-Fi YA Tom Holland-Daisy Ridley Walk in chaos this weekend as well as the second weekend of Warner’s Tom and Jerry.
A representative from Cinemark told Deadline tonight: “In today’s operating environment, we are making short-term reservation decisions on a low-key, film-by-film basis, focusing on the long-term benefits of exhibitors, operators. studios and moviegoers. While we are in discussions with The Walt Disney Company, we have not yet entered into an acceptable license terms for Raya and the last dragon. As we continue to work with our studio partners, we remain optimistic about achieving mutually beneficial terms that will give moviegoers the opportunity to see the exciting lineup of films in our theaters. “
The deadline has reached Disney. We’ll let you know if they comment.
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