[ad_1]
Cooking can be attacked steadily by a wave of on – demand food delivery startups, with names that can also be greedy calls to action (oh, just Eat!), But that 's not the case. did not stop the London start-up ckbk from pushing the opposite direction – with a digital service offering on-demand access to high-quality licensed recipes from leading vendors of best-selling cookbooks.
Indeed, the ckbk platform not only offers individual recipes, but also complete cookbooks for application navigation.
The platform ckbk, which comes out of the beta today – after the Kickstarter campaign last year, which raised just over $ 55,000 – is presented by its creators as "Spotify for recipes. " Think of "playlists" of professionally programmed dishes to prepare in the kitchen.
At launch, it offers access to a catalog of more than 350 recipe books (more than 80,000 recipes), a culinary library that should continue to grow.
For $ 8.99 / £ 8.99 a month, ckbk's premium user has unrestricted access to this "cookbook collection" – with content selected according to "the recommendations of hundreds of chefs and experts." gastronomy, including Nigella Lawson and Yotam Ottolenghi ".
A freemium layer offers free access to three recipes per month.
Subscribers basically pay for someone with a (probably) higher knowledge of cooking to sort the wheat from the chaff so you do not have to take the necessary steps to determine which internet recipes Free ones are worth investing your time (and after, teeth) in.
Ckbk promises not all the old recipes, but the recipes edited by editors.
Among the content partners at the opening are "dozens" of major publishers – including Chronicle Books, Macmillan, Oxford University Press, Rodale, Simon & Schuster, Workman Publishing and Penguin Random House's Rodale and Struik imprints.
The culinary content available through the platform includes contemporary authors such as Molly Yeh and David Tanis, rewarding award-winning authorities and star chefs, while immersing in the classics of cooking, such as On Food & Cooking and Oxford Companion to Food, and offering works written by the legendary French chef and restaurateur Escoffier.
Publishers participating in the ckbk platform will be promised a new digital revenue stream (it is unclear what the revenue sharing is) – enriched with data in the form of 'new information on usage patterns' recipe book recipes' that they can use to feed future editions. . So, of course, all ckbk users have their complete gourmet database.
To advance its "high-end recipes" proposition, ckbk lags behind many upcoming promotional partnerships with kitchenware brands, food-related e-commerce brands, food events, culinary schools and more. publishing channels – which will be launched in the coming months.
It also indicates that recipes on the platform have been optimized for integration with connected kitchen appliances.
European company BSH (whose brand names include Bosch, Gaggenau, NEFF and Siemens) is named as the first strategic partner of ckbk. It will offer British subscribers of its connected oven NEFF N90 a premium subscription to this service.
A subset of & # 39;Smart 'recipe book recipes on ckbk automatically set the correct oven time and temperature via the N90 Home Connect System – for anyone who does not mind to turn the dials themselves.
ckbk adds that selected recipes will still be "optimized" to get the most out of the features and cooking modes of the smart oven. A tidbit that might cause a seasoned chef to raise his eyebrows and wonder if this is going to robot recipes.
The project of license was certainly a slow combustion. The company behind ckbk, 1000 Cookbooks, has been striving to market the concept since 2014, according to Crunchbase.
He says he is currently raising $ 2 million in seed funding – having already raised a total of $ 750,000 in pre-seed funds through investors, the Techstars / BSH Future Home acceleration program and its Kickstarter campaign.
[ad_2]
Source link