Clint Eastwood’s movie not a box office or HBO Max hit – deadline

Warner Bros. Clint Eastwood Western crying macho wasn’t tough at the box office last weekend, opening for $ 4.4 million in 3,967 theaters in third place. The photo also lacked grain in homes on HBO Max, attracting just 693,000 homes in the United States over the weekend according to Samba TV.

In a year of Warner Bros. experimentation with theatrical streaming, it’s a continuing trend that when a movie is great it translates (to some extent) at the box office and in the home audience on HBO Max. And when the film doesn’t resonate in theaters, it doesn’t resonate in homes either; we saw that last weekend with James Wan’s Smart, which paled on service and in theaters.

Eastwood’s latest film received jaded results from critics with 52% on Rotten Tomatoes and moviegoers with a B CinemaScore. Nothing to rush, and nothing to change the channel.

As Warner Bros. turns around with its theatrical release schedule next year, sending titles back to an exclusive window in theaters, just what day and date continues to spark questions.

Most immediately, these involve the sci-fi epic of Legendary and Warner Bros. Dune on HBO Max and national theaters October 22. The film directed by Denis Villeneuve blew audiences away on the festival circuit and the first screenings with 90% fees on Rotten Tomatoes and a good start abroad (where it is not on HBO Max) with $ 37 million. +. Those who appreciated Dune want to see the Villeneuve sequel, like, stat. Will HBO Max siphon to a great extent? Or can the film play spectacularly in US theaters and on the service at the same time? Is there a cap on these theatrical-HBO Max titles since they’re free for HBO subscribers?

Legendary / Warner Bros’ Godzilla vs. Kong is the only HBO Max title day and date to gross over $ 100 million, and has an excellent opening weekend ($ 48.1 million over five days) on the domestic soundtrack and pulls a solid HBO Max (3 , 6 million by Samba TV over the same framework period; 5.1 million American households during three weekends). What will it take for the domestic box office and HBO Max audience to justify Dune 2?

Additionally, Warner Bros. has relished a streaming service in recent years as a launching pad for its risky adult box office bets. Fall 2019 saw many high-profile films from the Burbank, CA lot die, that is, The goldfinch ($ 5.3 M national final), Brooklyn without mother ($ 9.3M), Blinded by the light ($ 11.9M) and The good liar ($ 17.1 M). Now that Warner Bros. has HBO Max and there’s some evidence that these movies aren’t really a stark light on the service, is it better to give these types of movies an exclusive theatrical window? Even as the movies pile up at the box office, a pure theatrical release raises the profile of the film and creates some sort of premium value around it that will carry it to subsequent windows. A movie that was a theatrical release stands out more on a crowded streaming menu, right? Good or bad box office aside. Again, blame the Academy of Motion Picture Arts and Sciences for leaving The Fox streaming in the chicken coop and shaking up (or cutting back) any kind of theatrical release for the Oscar bait movies.

Samba TV only measures the terrestrial audience of the American Smart TV in 3M homes, and not on mobiles. The audience is made up of single views over a five-minute period; duplicate viewing is not counted in their survey.

The Denzel Washington thriller The small things opened in late January when the New York and Los Angeles box office markets were gloomy due to the pandemic. The photo did a little better than crying macho on its first weekend with $ 4.7 million, and it did significantly better on HBO Max, attracting 1.4 million US homes, per Samba TV, in its first three days of service. crying machothe weekend 51% behind that number, and ironically the same number of viewers as what Samba polled for In the heights (693K) which also collapsed at home soundtrack with an opening of $ 11.5 million and a domestic final of nearly $ 30 million.

Samba TV says that the audience of crying macho peaked on Saturday. The audience was older (65+) and Hispanic (+ 35%). Of the top 25 DMAs, Portland, OR is the most over-indexed (+ 80%), followed by Phoenix (+ 60%) and Sacramento (+ 47%).

In the wake of HBO Easttown mare winning four Emmys is a reminder that this is the show – you know, those things with cliffhangers – not the movies that get watching on streamers. Easttown mareThe final four-day Memorial Day weekend episode was the most watched episode ever on HBO and HBO Max with 4 million viewers per Nielsen. The finale also set a record as the most-watched episode of an original series on HBO Max in its first 24 hours of uptime, surpassing the finals of The defeat and The stewardess over the same period of time.