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Davison and Seth also revealed plans to nurture the app’s growing community of creators. In addition to testing a direct payment feature on the platform over the next few months – allowing for tips, tickets, and membership opportunities – it will also introduce a grants program to support emerging creators on the platform. form. This follows a paradigm recently established by social platforms such as TikTok, which launched a $ 200 million Creator Fund last July, and Snapchat, which announced in November that it would pay $ 1 million per day to most popular creators on the app’s new Spotlight page. This increased focus on the app’s most active users is an effort to entice existing creators while attracting new customers.
Unlike TikTok and other social apps, Clubhouse remains invite-only for now, although Davison and Seth have made it clear that they plan to evolve the app in the tradition of Facebook, which began its life. in 2004 as an invitation-only social network for Ivy. League students. For now, Clubhouse remains a fairly exclusive platform, with a user base including a who’s-who of celebrities, politicians, top executives, and other well-connected people. But it has broadened its reach: According to its founders, 2 million people used the app in the last week alone – a huge jump from a user base of just 30,000 reported last fall.
The emphasis on user safety will be important as the Clubhouse user base grows. Since the storming of the United States Capitol earlier this month, tech companies have faced increased scrutiny of their moderation of content that incites violence or encourages hatred. And Clubhouse has already been plagued with complaints of racist, sexist and anti-Semitic comments in its discussion forums since its inception, as well as controversy over whether to include participants who have been accused of abusive behavior in the past. Plans to reduce abusive or offensive behavior on the app include strengthening functionality and training resources for moderators and investing in “advanced tools to detect and prevent abuse”.
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