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Coca-Cola thins its bottle.
The beverage giant is launching 13.2-ounce soda bottles, an easier-to-sip alternative to its 16.9-ounce six-pack bottles, marking the first time the brand has changed the sizing of its packaging in a decade. The bottles are also made with 100% recycled plastic.
The new 13.2 ounce bottles of Coke will be rolled out across all brands including Coke, Diet Coke and Coke Zero, among others.
(Coca Cola)
The new 13.2-ounce bottles of Coke will be rolling out at brands such as Coke, Diet Coke and Coke Zero in the northeast, Florida and California shelves, the brand announced this week. The soft drink company’s beverages are currently available in 7.5-ounce cans, 12-ounce cans, 20-ounce bottles, or two-liter bottles.
COCA-COLA WITH COFFEE LAUNCHED AT NATIONAL SCALE
Sustainable packaging would represent a 20% reduction in Coca-Cola’s plastic use in its North American portfolio compared to 2018. The company says it will reduce 10,000 metric tonnes of gas emissions at greenhouse effect per year in the United States. or what that is the equivalent of taking 2,120 cars off the road for a year.
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Coca-Cola also announced earlier this month the release of its latest product, two variations of Coca-Cola made from coffee.
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