Huawei relaunch in Mexico at Honor, its brand for young people

Gradually, Huawei is positioning itself as a reliable and increasingly important smartphone manufacturer in Mexico. Now he is crossing the young market with the Honor raise, a line of equipment at affordable prices and loaded with a lot of technology. "We know that new generations have unique needs and demands and expect special things from their phones.Today, our smartphone is very important in our lives, we use it for almost everything. love music, innovation, they want a good quality phone, "he said in an interview with Forbes Malone Tang, honorary director of Mexico

Malone, who has been working since 11 years in the Carriers divisions, Huawei Enterprises and Consumption in Latin America, is responsible for the launch, the market strategy, the development and the growth of the brand in our country.

For him, D-Day will take place on Thursday, June 5, when to announce the arrival of new equipment and officially start a new era for the brand in our country.It has some advantage, Mexicans already have a reference: 3 years ago it began to ve the 4X here, with good public acceptance.

But it was another Mexico and another market, it was even another honor. At that time, the brand operated completely independently of Huawei and its phones were only sold online.

"We separate brands because we want to better serve our users who are young at heart," says the spokesperson. See also: Review: Honor 4X, the Chinese smartphone you want to use

"We want [Honor y Huawei] to be separate brands, but the resources are shared: Of the 180,000 employees of Huawei, 80,000 work in R & D, serving all areas (Consumption, Companies, Operators and Honors) ". Last year, the company spent $ 12.2 billion in R & D, or 15% of its revenue.

This results in phones with a good dose of innovation in tow. Like Huawei, the Honor teams offer an EMUI operating system running Android, two cameras, great processing power and lots of RAM in its high-end versions.

"Of the 4 models we plan to bring to Mexico, 3 are already supporting the unblocking of the face and the fourth is awaiting approval. In addition, 2 of them will receive GPU Turbo technology in September, which will speed up the graphics processing of games by up to 60%, "says Malone.

Linio will be the online sales channel and the physical store will be Coppel 'which has many stores throughout the country. "The executive adds that he is in talks with more channels, so he can expand his offline presence for August or September.

" Mexicans have different buying habits, they want to pay in several times, they want to see and experience a phone before deciding for him, the off-line is something very important to us ", adds Malone.

Despite the difficulty of the competition, l & # 39; Executive is confident: "We have returned to the Mexican market in the long run, our overall goal is to be in the top 5 in the next 3 years and in the top 3 in the first 5 years. "