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With the aim of increasing tourism with Asia and with countries like Chile, Colombia and Mexico, 38 Peruvian businessmen participate in the V Roundtable of Tourism of the Pacific Alliance in Armenia.
During the business meeting led by Sernatur (Chile), the Mexico Tourism Promotion Board (CPTM), ProColombia and PromPerú, 2,240 appointments were scheduled among 80 men and women. emissive and more than 150 receptive countries of the bloc.
This version of Macrorrueda has the largest delegation in the Chinese market: 20 companies from this country participate and 20 companies focused on serving this Asian community in the United States.
WHAT ALLOWS PERU
Karen Morales, representative of Promperú, details to Perú21 that basically combined destinations are offered, such as Peru-Chile or Peru-Mexico: "Peru has destinations which are prioritized by the participation of 28 receptive entrepreneurs.We refer to Lima, Cusco, the traditional circuit south Arequipa, Puno and Cusco, as well as the Peruvian Amazon, Loreto, Madre de Dios, Amazonas and Chachapoyas. is also included. "
Morales pointed out that the event is of the utmost importance as it helps to diversify Peruvian destinations:" Entrepreneurs have been betting on this platform since 2014. Business expectations are high The year has realized a business potential of 8 million dollars.And now we hope to overcome this bike with the 2,200 scheduled appointments.
HISTORY
In July llet 2014, the first roundtable on tourism of the Pacific Alliance was held in Cali (Colombia). In the first edition, 172 companies participated and 1,745 appointments were made. Products offered were Culture, Sun and Beach, Business, Nature and Adventure.
In May 2015, the second version of the AP Tourism Macrorrueda was rolled out in Mazatlan, Mexico, with the participation of 181 companies, including six of Chinese origin. During the business meeting, approximately 1,035 appointments were generated among the businessmen present.
The third edition took place in June 2016 in Lima and 229 companies attended, including 20 from China.
The IV Macrorrueda, in 2017, was in Valparaíso, Chile, and 198 companies participated, including 20 from China.
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