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Adobe, software developer and creator of popular digital design programs, plans to launch a full version of its Photoshop application for Apple's iPad. This decision is part of a new strategy to make their products compatible on multiple devices and to increase subscription sales.
According to sources close to the plan, the company will launch the new application in October, during its MAX annual conference. The application would reach the market in 2019, but engineering delays could still alter these conditions.
Adobe, based in San Jose, California, has been trying to modernize its software in recent years. The company moved all of its applications to the cloud in 2012, launching a new subscription-based business model that goes up to more than doubling sales until the end of this year and sent shares up more than 700%
Although recently, Adobe has released some of its products for those who prefer to work on mobile devices, these applications are not yet complete transitions of known versions for PC.
Scott Belsky, Adobe Creative Cloud Product Manager, confirmed that the company is working on a multiplatform iteration of Photoshop and other applications, but declined to specify the timing of its publications.
put these on the market as soon as possible, "said Belsky." It takes a lot to bring a product as sophisticated and powerful as Photoshop and make it work on a modern device like the iPad. "
Running Photoshop and other professional Adobe applications on the iPad would be a backup for the device, which went on sale about eight years ago because Microsoft's Surface tablets are compatible with the iPad. Complete Windows operating system, they have been able to run the program for years.The iPad for its part works with the iOS operating system of Apple, so it has never been able to run macOS versions of Photoshop.
The main package of Adobe Creative Publishing products is known as the Creative Cloud, it's all about subscription service that gives access to applications such as Photoshop , Premiere and Illustrator, for Mac and Windows computers, and also offers complementary mobile apps such as Photoshop Mix on iPhone and iPad.
According to Belsky, Adobe customers, especially in the media and entertainment, are working more and more on tablets rather than on desktops and have asked the company to do business. make editions "on the fly" for their clients. creative projects.
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