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By AFP
The arrival of the five-time Golden Ball Cristiano Ronaldo in Turin is expected to multiply Juventus' earnings and help it regain the Champions League. But, in the image of the landing of Neymar in France, all Italian football could benefit from the spectacular transfer.
"I think the arrival of Cristiano Ronaldo represents a qualitative leap, the management has done something extraordinary for Juve and for everyone. Italian football," said Mbadimiliano Allegri, Bianconeri coach Wednesday in Brussels
After 2007 and his return to Serie A – after his relegation to the match-fixing scandal – Juventus collects titles. In May, he won his fourth consecutive Italian Cup and his seventh league title also followed, reaching 34 "scudetti" in total.
But the Italian giant has been pursuing for more than two decades the great trophy of European football, the Ronaldo League, five-time Gold Ball and title winner in the last three editions, must allow him to make the last jump .
"There is only one thing this monstrous player can not afford: losing the Champions League with his new colors," said the newspaper La Repubblica, which provides for "unimaginable consequences" in this operation, "much more than in a big signature in football."
"This is something never seen in Italy, a kind of global industrial merger: the Juve empire, backed by the "holding" Exor, with 1,400 million euros in profits in 2017, is annexed to the Ronaldo empire, "an incredible advertising and financial machine," add the day According to badysts Banca Imi, the arrival of CR7 will strengthen the Juventus brand in the global market.
"Juventus will benefit from an increase in ticket sales, which we estimate at 5-7 million euros. euros per season, and in general of all brand-related activities, such as "merchandising" and "sponsoring", they add.
Italian football, "says La Repubblica, a month after the disappointing award of television rights to Serie A for 973 million euros, the lowest amount of the five major championships in the world. ;Europe.
Football is theoretically worth 30% more. Too bad they're already sold, but we'll find a way to get them back. Think about the next Super Cup in Italy that will be played in the Middle East: it was a little cup, with CR7 it's an event to buy with your eyes closed, "concludes the newspaper.
" It Just think that he has more than 300 millions of followers in social networks, which is recognized in every corner of the planet, one of the five most famous personalities in the world . This is enough to say that there will be positive effects, not only for Juve, but also for Italian football, "says Lucio Lamberti, professor at the Milan Polytechnic, in a tribune at La Stampa. .
For the legendary goaltender of the Italian team Dino Zoff, world champion in 1982 with 40 years, "Ronaldo will offer a great technical contribution to Juventus and will raise the overall level of the championship."
"All eyes will look at us and now the entire Serie A We can regain lost ground," adds Zoff in La Stampa
In recent years, the Italian championship has lost the pace of other major European tournaments, especially in because of the lack of competitiveness of its clubs in continental competitions 19659003] "The arrival of Cristiano Ronaldo to Juventus will lead us to the prestigious years 80-90, when Italy has gathered champions: From Zico to Falcao, from Platini to Maradona. We will not return to this level at once, but the arrival of the fivefold Golden Ball represents a new beginning, "summarizes Il Messaggero
What will win the Italian league with the arrival of Cristiano Ronaldo
According to badysts? Banca Imi, the arrival of CR7 will strengthen the Juventus brand in the global market.
By AFP
The arrival of the Cristiano Ronaldo Golden Ball in Turin is expected to multiply the income of Juventus and help him win back But to the image of Neymar's landing in France, all Italian football could benefit from the spectacular transfer.
"I think the arrival of Cristiano Ronaldo represents a qualitative leap, the management has done something extraordinary for Juve and for all Italian football," said Mbadimiliano Allegri, Bianconeri coach , from Brussels on Wednesday.
After 2007 and his return to Serie A – after his descent through scandal match-fixing – Juventus collects titles.In May he won his fourth consecutive Italian Cup and his seventh league title also followed, reaching 34 "scudetti" in total.
– "Algo nunca visto" –
But the Italian giant has been pursuing for more than two decades the great trophy of European football, the Champions League, and Ronaldo, five times Gold Ball and title winner in the last three editions, must allow him to make the leap. 19659005] "There is only one thing this monstrous player can not afford: losing the Champions League with his new colors," said the newspaper La Repubblica, which provides for "unimaginable consequences" "In this operation," a lot "
" It's something that we've never seen in Italy, a kind of global industrial merger. "The Juve empire, backed by the "holding" Exor, with 1,400 million euros in profits in 2017, is annexed to the "Ronaldo empire", which is "an incredible advertising and financial machine," adds the Roman newspaper. ] According to Banca Imi's badysts, the arrival of CR7 will strengthen the Juventus brand in the global market.
"Juventus will benefit from an increase in ticket sales, which we estimate at 5- An additional 7 million euros per season, and in general of all brand-related activities, such as' merchandi sing "and" sponsoring, "they add.
In addition, "the whole system of Italian football will benefit," says La Repubblica. , a month after the disappointing award of television rights to Serie A for 973 million euros, the lowest amount of the five major European leagues.
– "300 million subscribers" –
yesterday, football television rights are theoretically worth 30% more. Too bad they're already sold, but we'll find a way to get them back. Think about the next Super Cup in Italy that will be played in the Middle East: it was a small cup, with CR7 it's an event to buy with eyes closed, "the newspaper concludes.
" It Just think that he has more than 300 millions of followers in social networks, which is recognized in every corner of the planet, one of the five most famous personalities in the world . This is enough to say that there will be positive effects, not only for Juve, but also for Italian football, "explains Lucio Lamberti, professor at the Milan Polytechnic, in a tribune at La Stampa.
For the legendary goalkeeper of the national team Italian Dino Zoff, world champion in 1982 with 40 years, "Ronaldo will offer a great technical contribution to Juventus and will raise the overall level of championship. "
" All eyes will look at us and now all Serie A can regain the lost ground, "adds Zoff in La Stampa
In recent years, the Italian championship has lost the pace of other major European tournaments, especially because of the lack of competitiveness of its clubs in the continental competitions.The arrival of Cristiano Ronaldo to Juventus will take us to the prestigious years 80-90, when Italy has gathered champions: De Zico to Falcao , d Platini in Maradona. We will not come back to this level at once, but the arrival of the fivefold Golden Ball represents a new beginning, "summarizes Il Messaggero.
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