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infoRETAIL.- El Corte Inglés has already found its reference partner to advance digitization and internationalization. It is the Chinese giant Alibaba Group, with which it has signed an agreement of intent to develop a global collaboration in the fields of retail and distribution, services cloud computing, digital innovation and mobile payments.
The two companies have launched this alliance with the aim of leveraging their respective strengths and those of their various business units and badociated companies, including Tmall, Alibaba Cloud, Alipay and AliExpress, who will be able to collaborate on the development of the corresponding initiatives.
As part of this global agreement focused on digital transformation, El Corte Inglés and Alibaba have agreed to explore a series of collaborative opportunities to enhance their respective omnichannel proposals and take advantage of the best of the physical world and the online.
El Corte Inglés will have the opportunity to access a full set of technology solutions provided by Alibaba Cloud
In business, the Spanish company will have the opportunity to leverage Alibaba B2C platforms, including Tmall and AliExpress, to offer Alibaba's users in China and around the world their brands and products, including their own brands. of El Corte Inglés.
The ultimate goal would be to give Alibaba's consumers access to a wider range of major Spanish and international brands sold in El Corte Inglés stores, including the possibility of launching new products made in Spain.
For its part, AliExpress can develop corners and other physical spaces in the shopping centers of El Corte Inglés to recreate new shopping experiences, as well as to inform the Spanish market of the latest products launched on the platform.
These initiatives follow a new step in early November, when AliExpress opened a pop up store in the shopping center El Corte Inglés in Sanchinarro (Madrid). This was a pioneering initiative because it was the first temporary store that the Chinese-born platform inaugurated in a shopping mall in Spain for the celebration of "11.11".
The two companies also proposed to work closely on the use of infrastructure and logistics channels. In this sense, Alibaba can take advantage of the knowledge and logistics capabilities of the Spanish company and use its physical centers as collection points for purchases. online by AliExpress.
& # 39; Cloud & # 39; and means of payment
Regarding the initiatives of cloud computing and innovation, El Corte Inglés will have the opportunity to access a complete set of technological solutions provided by Alibaba Cloud, the cloud computing of the Alibaba group.
This platform includes the badysis of Big Data to make real-time business decisions and artificial intelligence tools to customize the offer for better customer service.
Likewise, the agreement contemplates an alliance in terms of means of payment. El Corte Inglés had already signed an agreement last month with Alipay, the smart mobile payment platform managed by Ant Financial, a company badociated with the Alibaba group, aimed at making purchases easier and safer for visiting Chinese tourists. Spain.
El Corte Inglés will take advantage of Alibaba's B2C platforms, including Tmall and AliExpress, to provide Alibaba users around the world with their brands and products.
Now, after this agreement, this alliance becomes more relevant as joint initiatives can be developed to create new shopping experiences for Chinese tourists.
According to Víctor del Pozo, CEO of El Corte Inglés (right, in the image), "this agreement will allow us to bring together the physical world and the online, offering the best customer shopping experience. Together, we are writing the future and positioning ourselves at the forefront of technology and commerce.
"El Corte Inglés has large warehouses in the best locations, in the main Spanish and Portuguese cities, and enjoys the confidence of Spanish and international consumers.This, combined with Alibaba's technology, will allow us to propose a proposal for 'an unbeatable value', adds Del Pozo.
For his part, the Alibaba group's director for Spain, Italy, Portugal and Greece, Rodrigo Cipriani Foresio (left, on the picture), has "been delighted to have signed this letter of intent with a leading international retail group, such as El Corte Inglés, which brings together four of our business units, and we hope to join forces to offer consumers in China and the world's best products and experiences. "
"We are confident that the experience and skills provided by the two companies will generate unique value and opportunities as the cooperation materializes," he added.
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