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The Paseo del Río shopping mall under construction in Bogotá, next to the Makro of the Autopista Sur, offers a varied entertainment-based offer that is suitable for families today.
This shopping complex has 182,000 meters of construction, of which 75,000 meters will be commercial.
Camilo Parra, who is part of Suma Promotora Inmobiliaria, project partner, said that "visitors to a shopping center are not only looking to shop, but also to experience and, in this context, the entertainment will play a fundamental role ".
(Read: Under construction, another commercial center south of Bogotá)
The supply of entertainment must necessarily match the trend of today 's family, like single parents. According to this idea, it has an area of 2,000 meters dedicated to pets, with independent access and entertainment and business activities related to "new members of the home".
Sports activity is another option of the mall, with a traditional amusement park offer on the bridge, but with a jogging track, a gym and a bike path for children, sponsored by the first store opened by Nairo Quintana. He will also be the project's ambbadador for three years since its inauguration in late 2019.
Gastronomy will be "The Gallery", the largest food court in the country, with 42 restaurants and more than 2,000 chairs. He will also have "La Orilla" for restaurants with tablecloths. In general, "the concept of Paseo which bears the name of the center takes on a Colombian character," he said.
"There needs to be a healthy mix between the big consumer-friendly brands and the new brands that give freshness and interest.We want to have entrepreneurial brands like Nairo", explained the expert from retail sale.
"Interacting with other people, forming communities" is another element that the mall must reach its customers, "he said.
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