[ad_1]
It is not enough to have a good idea to start a business. Behind there must be scaffolding that allows the company to support itself and grow steadily.
Juan David Castaño, Vice President of Business Strengthening of the Bogotá Chamber of Commerce, says that Each idea needs to be reviewed before moving on to the next level.
"You have to be flexible to model the idea. A product or service tends to change permanently, "he said.
You may be interested: How ice cream has become a revolutionary idea that has generated millions of dollars
The manager also considers that entrepreneurship is a group path, which is why he recommends looking for partners.
"Joint efforts tend to work better than single-person projects. It's not that it's necessary or impracticable, but because it's important, "he said.
Experts around the world also suggest that From the beginning, companies integrate a policy of social responsibility, because, according to several studies, companies that adopt the environmental and social plan tend to develop faster than those that do not have this type of program, because consumers are more and more educated and focus on, for example, example, the environmental impact generated by the products that they acquire.
We suggest: What are the "gray rhinos" and why China pursues these giant enterprises
The Vice President of Enterprise Strengthening of the Bogotá Chamber of Commerce He also gave some tips to take and "do not die trying":
1 Identify a problem or need that is not satisfied optimally for some customers. The success of entrepreneurship starts from there.
2 Analyze how to generate a prototype or a possible solution to this need. I wish a prototype at low cost or low resolution.
3 Ask what you need to be able to offer this solution.
4 Define correctly and consider the customer (audience), how the consumer will meet it, the cost of the solution, what it can sell and the price of marketing it, what its monetization model would look like. Also determine who can be your ally but also your competition and with that build a differentiated value proposition.
5 Get started on a high-resolution prototype, through the construction of a functional solution.
6 Deposit on the market try to sell your product or service to someone.
7 Listen very well to the person to whom you tried to sell your idea: why he bought it or not, why not, what weaknesses he found and what forces. The idea is to give a return. Have enough flexibility to adapt to the solution. "Fall for this solution and never for your product or service, because it will change constantly, "he said.
8 Make appropriate adjustments and goes back to the water
9 Incorporate good business management practices, that is, to be concerned about issues such as cash flow, portfolio, taxes, payroll, etc.
10 Be willing to grow. Many entrepreneurs enter the world of entrepreneurship and grow very quickly, but in a haphazard way, and others stagnate for fear of growing up. The evolution must be well done, a good process.
Source link
