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The misuse of social networks and its effects on the mental health of its users, especially those of the youngest, have become in recent years a growing concern for experts and in the subject of many studies.
The prestigious documentary series "Panorama" of the BBC channel devotes precisely his last episode to this question : until can the dependence on platforms such as Facebook, Twitter or Instagram come? And the conclusions drawn from the testimony of several figures relevant to the sector are alarming.
Aza Raskin, a renowned interface designer and former creative boss of Firefox, c directly compares the power of dependence of these platforms with drugs like cocaine.
"It's what allows you to come back again and again, again and again … Behind every interface or new screen you access from your mobile, there's literally a thousand d & # 39; Engineers working to make it as addictive as possible ", says in his speech Aza who played a key role in the realization of the people spend hours and hours reviewing their social profiles when & ## 39 they develop a tool like "scrolling to infinity". Basically, its design allows you to browse our social networks without the need to press the button to go to the next page of results or publications.
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"If you never give your brain the opportunity to get ahead of the pulse continue to descend ] so you just keep sliding your finger or your mouse ", explains the key to success of his invention .
Another interviewee, Sandy Parakilas-former director of operations of Facebook -, says that after leaving the company it was very difficult for him to give up the use of the social network.
"Social networks look a lot like a slot machine, in my case, I had the feeling I'm giving up a vice like tobacco, I I am not that it was an addictive product that promoted a consumer habit. a case intended to attract and consume you as long as possible in your life, and while waiting to sell that attention that you lend to advertisers ", summarizes Parakilas
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