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Bloomberg News.
The change would allow him to strengthen his presence on mobile devices, as well as continue to strengthen his position as a professional cloud work suite.
Adobe, creator of popular digital design programs for Creative, plans to launch the full version of its Photoshop application for the Apple iPad as part of a new strategy to make its compatible products with multiple devices and to increase sales of subscriptions.
to present the new app in its MAX annual creative conclave that will take place in October, according to people with knowledge of the plan. The application is expected to reach the market in 2019, said the people, who asked that his identity not be revealed in relation to private plans. Engineering delays could change this schedule.
Adobe, based in San Jose, California, has spent years modernizing its dominant authoring software. The company moved all its applications to the cloud in 2012, launched a new business model based on the subscription that aims to more than double sales until the end of the year. year in progress and propelled shares to more than 700%. Adobe has also recently begun targeting those who prefer to simply work on mobile devices rather than on a computer. Whatever the case may be, the company has not yet made the transition to smaller screens from full versions of its best-known applications.
Scott Belsky, the main product manager of Adobe Creative Cloud confirmed that the company is working on a new multiplatform version of Photoshop and other applications, but declined to specify at what time it will be published.
"I hope they go on the market as soon as possible," Belsky said in an interview. "There is still a lot to be done so that a product as sophisticated as Photoshop works in a modern device like the iPad. Our products must enter this age of collaboration that favors the cloud."
The Main Series Adobe's publishing product called Creative Cloud – a subscription service that allows users to access applications such as Photoshop, Premiere. and Illustrator on Mac and Windows computers, and mobile apps such as Photoshop Mix on the iPhone and iPad. Current Creative Cloud applications are based on earlier architectures with different solutions for each device.
The new versions of the applications will allow users to use the full versions of the programs on the Apple iPad and continue with the editions in different devices, sources said. The decisions are similar to those made by Microsoft as part of its change of direction focused on software and services in recent years.
Adobe customers, especially in media and entertainment, are working more and more on tablets. Instead of PC, they asked the company to make editions "on the fly" in their creative projects, said Belsky.
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