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The big moment that runs through Apple is reflected in Russia 2018 thanks to the football players who were captured by the cameras using the headphones "AirPods" and "Beats", before the matches, on the roads D after Quartz
What is curious is that the apple business is not part of the "ambush marketing" strategy used by brands to be noticed in different events, thanks at the constant exposure that athletes make of their products.
It should be remembered that in the Brazil 2014 World Cup, the "Beats" were the most used headphones, a prize that in Russia 2018 they take the "# AirPods' for its simplicity, elegance and success in sales since its launch in 2016.
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In this way, Apple triumphed ahead of the World Cup versus other companies s not just with their hearing aids, also with their campaign "How to save football on the iPhone X" in which participated users from around the world.
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