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HP is fast becoming a fully sustainable company that can help the Earth and win the trust of users.
It is no secret that the Earth is in danger; same who grows day by day. And the time has come to act. Did you know that by 2050 there will be 9.8 billion inhabitants In the whole world? Or that energy consumption should increase by 48%? In fact, water demand will be 40% higher than supply; we would need 2.3 terrestrial planets to meet the demand of all humans. This is a problem Fortunately, there are already companies working from their trenches, this is the case of HP.
What does HP do about it?
We were in Sao Paulo, Brazil, to learn more about HP's sustainability plan. The same who has as jewel of the crown recycling cartridges and gadgets, in addition to zero waste.
HP has projected its ecological footprint for lasting impact; aims to help organizations in Latin America and around the world to build a more efficient, more circular and less carbon intensive economy. In the case that took place in Brazil (where is the only recycling plant in Latin America); The company has outlined plans to reach the ambitious goal of recycling 1.2 million tonnes of equipment and supplies by 2025.
"At HP, we are 100% focused on preserving the planet for future generations," said Nate Hurst, director of sustainability and social impact at HP.
HP's sustainable impact strategy is prioritized in three key pillars:
Planet
HP is committed to developing and delivering an environmentally friendly portfolio of products, improving the sustainability of global operations and partnering with suppliers to reduce their impact on the environment. . The company's vision is to transform all of its operations to create a more efficient, circular and low-carbon economy and enable customers to reinvent the future through the company's sustainable products and services portfolio. HP.
In the last five years, HP Brasil has collected and recycled more than 5,000 tonnes of HP products at the end of its useful life and manufactured more than 8.2 million recycled content printers1. HP plastic circular recycling solutions require less energy than virgin plastic and cost 15 to 32 percent less.
By 2018, the HP Ink Tank printer made in Brazil contained 20% recycled content. HP's goal is to reach 32% of recycled content by 20202. In 2018, HP Planet Partners Brazil recycled more than 797 tons of HP products. HP Planet Partners is now available in 76 countries and territories around the world. including eight countries in Latin America and Puerto Rico.
people
Whatever the sector of activity, employees want to participate in significant initiatives. Inspired by their daily tasks and working for organizations that reflect their personal values, they are the building blocks of a committed workforce.
According to a study by the company's executive board, committed employees showed a 57% increase in their efforts at work and are 87% less likely to give up their current business. HP is reinventing the diversity and inclusion standard and is committed to having a workforce that reflects its customer base. This includes the diversity of thought, age, gender and nationality.
About 160 women graduated from the Women in Action Leadership Program in Guadalajara, Mexico and the program has just been launched in Brazil. Through its supply chain, HP strives to enable everyone who contributes to the marketing of our products to thrive at work, at home and in their communities. An objective was set to develop the skills and improve the welfare of 500,000 workers in 2025 and in FY17, reaching 49% of this target.
Community
HP combines social impact programs and partnerships with products and solutions to provide inclusive learning based on technology. HP's desire to bring quality learning and digital literacy 100 million people By 2025, it includes the provision of skills, technologies and investments to strengthen local communities.
HP LIFE, an HP Foundation program, offers 30 free business courses and computer skills in seven languages, including Spanish and Portuguese. By 2025, HP LIFE aims to enroll users in 1 million courses focused on professional and professional preparation. In 2017, HP LIFE reached more than 100,000 people across Brazil, Colombia, the Dominican Republic, Guatemala, Haiti, Mexico and Peru.
According to its report on the impact on sustainable development 2017, the company is progressing significantly in all its pillars:
▪ Achieve a 38% year-over-year increase in transactions where sustainability is a key differentiator or new business of more than $ 700 million.
▪ Target of using 40% renewable electricity in its global operations
▪ More than 250 tons of ocean plastic have been obtained from Haiti for use in circular recycling4 or the equivalent of 12 million bottles.
▪ More than 3.8 billion HP ink and toner cartridges were produced from recycled plastic until 2017, coming from over 784M recovered cartridges, 86M Clothespins and 4B Plastic Bottles
• Recycled 3,200 tonnes of plastic from recycled electronics for use in their printers through the Best Buy partnership in the United States.
▪ Collection and recycling of 5 million tonnes of HP end-of-life products in Brazil from 2012 to 2018 at the HP Innovation and Recycling Center in Sorocaba-São Paulo.
• Today, more than 80 percent of HP ink cartridges contain between 45 and 70 percent recycled content or 100 percent of HP toner cartridges contain between 5 and 38 percent recycled content.
▪ An 8% increase was achieved year after year in the context of diversity contracts or 34.5% in 2017.
▪ An increase of 6.5% was achieved for women in management positions or 28.2% in 2017
▪ More than 14.5 million learners and mature students were served through HP solutions. O Promotion of quality education and digital culture.
One of the ideas of the company, in addition to sustainability; is to win the trust of your customers, especially those belonging to the millennial generation, According to the company, they generally "marry" companies in which they firmly believe and which have values similar to theirs.
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