One of last week's news was Google's investment in KaiOS, an operating system that is experiencing spectacular growth in the ultra-economic terminals of emerging markets. Although it may be a competitor a priori for Android Go and Android, Google has already shown that its business model makes sense only on its platform, but it must be universal. The applications are those that bring the operating systems to life and the lack of which causes the death of others. Windows Phone and Firefox OS know it well.

KaiOS will not suffer the same fate. JioPhone in whose terminals runs the operating system supported by Google, adds 25 million units and is expected to that this number continues to increase. This will undoubtedly contribute to the company announcing the arrival of WhatsApp's native applications, YouTube and Facebook, in addition to Google Assistant, available on the platform since the end of 2017.

At this time, JioPhone is not KaiOS but given the agreement with Google at the global level, it is normal that sooner or later the arrival of applications is transferred to the I & # 39; entire operating system. Beyond the importance of this news for markets like India, where WhatsApp is so powerful that they even try to send money via the phone. application, the movement shows how Google knows that the mobile war has won and there is nothing to fear.

Others did not suffer the same fate

It's not the same with Windows Phone operating system never received Google and whose app store was still a desert if you were looking for official YouTube, Drive, Maps or Gmail apps. The thing happened to the point where Microsoft has developed a YouTube app and Google has blocked it.

KaiOS is not a threat and an excellent opportunity for expansion. They also know it on Facebook, which was not initially involved in Windows Phone (Microsoft had to launch its own client) and never launched an official app for Firefox OS, where they had to resort to a Embedded web. Supporting your application in KaiOS opens on the "next million" that you always talk about, which will be a great way to expand advertising on Facebook. That's why the company promoted its Internet.org project.

WhatsApp took about the same thing by taking KaiOS seriously as it did in the Windows Phone 7 series a year ago. As in the Facebook application, emerging markets are vital, and the Indian in particular is vital. Firefox OS "ran the lucky" to receive "official" WhatsApp application two years later, and reached only a few terminals.

The next thing is probably to see the Instagram app, which has already launched Instagram Lite to work better in very low-end Android devices.