[ad_1]
"2018 has been tough, it's like we've been getting older for five years," said Elon Musk, co-founder and chief executive officer of Tesla Inc. For a moment, Musk dropped his guard at the presentation of the Tesla's last car and dropped that confession before thousands of people at the company's headquarters in Los Angeles, United States.
The Y model, which will be available in 2020, arrives at the beginning of a stage during which the electric car manufacturer Tesla hopes to fully penetrate the average family SUV market and leave out its production problems and doubts as to the direction of its founder.
The new stylized electric car model has a long-reach version and a standard version. The first will cost $ 47,000 and will have a range of 480 kilometers, an acceleration of 5.5 seconds and a top speed of 209 kilometers at the hour. The normal version will cost $ 39,000 and will have a reduced range of 370 km. It will be available in 2021.
Two more advanced versions can raise the price of the new car to $ 60,000. Tesla already has an off-road model, the X model, which costs between $ 80,000 and $ 90,000.
The model could be booked from Thursday night on Tesla's global website and, in addition, the company accepts $ 2,500 USD refundable as a signal.
The new electric car model has a long-range version and a standard version
It should be remembered that three years ago, when Musk had introduced model 3 with which he had entered the market below luxury, he had begun accepting orders worth $ 1,000. In two months, he received 375,000 orders, or $ 375 million.
With the Y model – which arrives in Europe in recent months in its SUV version that rolls like a sports car – Tesla completes the catalog built in the last decade. It already has a sports car, two upscale sedans and a luxury SUV.
The new model is its emergence into the crossover market, a seven-seat family SUV, the fastest growing car segment in the United States. The key to the new model is that it uses the same basic structure as the Model 3 sedan, which should allow Tesla to reach more customers faster and reduce production costs, which is one of the main concerns about its viability.
It happens at the time of the adjustments
The launch of the Model Y comes at a time of turbulence for the Musk company, after a year in which his personal brand has lost its luster. On the same Thursday of last week, a few hours before the presentation, the company announced the replacement of its chief financial officer, Deepak Ahuja, by Zachary Kirkhorn.
Last year, what Musk spoke with some anxiety, Tesla had serious problems to execute the deliveries of his model 3. This year, he announced a version of this car with which he tries to make the luxury product more accessible to the public. transforming it into a high-end sedan with prices ranging from $ 35,000 to $ 50,000.
After a few months in which he doubted he could place his orders, production stabilized and in the fourth quarter he badembled 86,000 units of model 3.
Tesla closed the third quarter of last year with profits of $ 254 million, which is a clear improvement over the losses of 670 from the previous year. In 2018, it achieved a 130% increase in its turnover, which amounted to $ 6,820 million, thanks to the production of model 3. The cost reduction is crucial in this strategy. In January, Tesla announced the layoff of 7% of its workforce.
Before his guests in Los Angeles, Musk recounted Tesla's story over the past 11 years. In 2008, they only had one car. By the end of this year, they should have manufactured a million electric vehicles.
According to company calculations, Tesla cars already on the street have saved up to 4 million tons of CO2. Musk showed on the screen of newspaper journals that in 2008, we came to say that the manufacture of electric cars in series was an unreal stupidity. He compared them to last year's headlines about recent efforts by other companies to make electric cars. "It is very satisfying to see that the rest of the world is also using electricity," said the director.
PABLO XIMÉNEZ OF SANDOVAL
Ediciones El País, SL 2019
On Twitter: @the country
[ad_2]
Source link
