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The Corte Inglés, the largest Spanish distribution group and the Chinese e-commerce giant Ali Baba Thursday announced an agreement to jointly develop new business opportunities in online commerce and to share their physical and virtual spaces to enhance their offer.
Both companies seek to leverage the best of physical stores and the virtual world and engage in close collaboration in the areas of retail and distribution, cloud services, digital innovation and mobile phone payments.
According to a joint statement released today, El Corte Inglés and the Chinese group want to leverage their respective strengths and those of their various business units and badociated companies, including Tmall, Alibaba Cloud, Alipay and AliExpress.
"This agreement will allow us to reach the physical and online world, offering the best possible shopping experience, together we are writing the future and positioning ourselves at the cutting edge of technology and commerce," said Víctor. del Pozo, CEO of El Corte Inglés.
Del Pozo pointed out that having department stores in the best locations in the main Spanish and Portuguese cities, as well as the trust generated by El Corte Inglés with consumers and Alibabá's technology, will enable them to offer " a proposition of unbeatable value "
For his part, the director of Alibaba for Spain, Italy, Portugal and GreeceRodrigo Cipriani, said that they hoped to "badociate" with El Corte Inglés to offer consumers in China and around the world the best products and experiences.
On the business side, the agreement will allow the Spanish company to offer its products and brands on Alibaba's e-commerce platforms, both in China (via Tmall) and in the rest. of the world. (via AliExpress).
For its part, AliExpress could develop physical spaces in the shopping centers of El Corte Inglés.
In addition, both companies will work "closely" on the use of infrastructure and logistics channels.
In terms of payment methods, last March El Corte Inglés incorporated Alipay, the smart mobile payment platform managed by Ant Financial, a company badociated with the Alibaba group, to facilitate the purchases of Chinese tourists visiting China. Spain and make them safer.
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