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Make the market while the customer takes a glbad of wine and cancel your purchases without the need for lines, and enjoy a top-notch gourmet offer at competitive prices. These possibilities are offered by Éxito Wow, a store concept launched in Bogota by the country's main sales chain.
The proposal, which will open tomorrow to the public, stems from the transformation of the country of Éxito, north of the capital, and marks a step forward before the first Wow Success recently opened in its shopping center Viva Envigado.
For the chain, the secret of the new supermarket model lies in the mix of the virtual and physical world, with a response to the expectations of today 's customers in front of a supermarket.
(Read: In the third quarter, Grupo Éxito achieved a turnover of $ 12.7 billion)
Jorge Jaller, General Manager of the Éxito brand, says that the details the customer considers are an essential element of this model centered on 10,000 square meters of sales area.
The investment in this point was $ 7,000 million and in the plans is the development and conversion of another seven, according to the manager.
As expected, In the case of Bogotá, the model will be applied in supermarkets Unicentro and La Colina. In addition, there are the transformations of El Poblado and Laureles stores in Medellin; Alamedas del Sinú in Montería; Live in Barranquilla and Buenavista also in the Atlantic capital. The overall investment will average $ 45,000 million, of which a significant amount will be devoted to the technology component.
(Read: Grupo Éxito opened two stores in the country on Thursday)
According to the channel, there are already signs that this business model is supported by customers. This first facility, which has been in operation since September 6, recorded double-digit sales growth. According to Jaller, "retail" is an innovation laboratory and, in this sense, if an economic model works, it risks being mbadified and, therefore, some aspects of this format can be extended. to traditional success, insofar as they guarantee: growth and buyer acceptance.
THE INNOVATIONS
Éxito Wow integrates the digital installations that the company has developed into a specific physical space within the store. In fact, Internet access is free.
Customers can easily pick up your order from home, deliver your market so that it is sent to your home and access over 100,000 products in digital catalogs. In addition, you can request orders on the web.
One of the main innovations of this supermarket is that it has installed turners to speed up purchases and payments in different locations of establishments. This will help customers know when to get to the box without the hbadle of queuing.
In addition, it has screens and tablets to order food products and products and pay quickly with a credit card, as well as a cell charging station with fingerprint reader for greater security of people. A coworking space and entertainment for players is available. There, the pet section is also considered a destination category.
MARKET KITCHEN
For the success, Wow was a strategic decision to concentrate its offer on fresh products, explains Jorge Jaller. In this section is what is called "Market Cuisine", a concept that offers a buffet in which you can choose a three-component menu, a tasting plate or a weight plate. Prices start at $ 9,000.
In fact, behind this initiative is the alliance with two groups that operate restaurants such as Brutus and Donostia.
What the chain calls the hypermarket of the future, has trucks of restaurants where it proposes a fast food. There are also custom confectionery counters and an alcohol sales area selling wine glbades, whiskey glbades or beer on tap.
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