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The misuse of social networks and its effects on the mental health of its users, especially those of young people, have become in recent years a growing concern for the experts and in the subject many studies
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The prestigious documentary series & # 39; Panorama & # 39; of the BBC network dedicates precisely his last episode to this question: how much reliance on platforms such as Facebook, Twitter or Instagram? and the conclusions drawn from the testimony of several personalities in the sector are alarming. 19659004] Aza Raskin a well-known interface designer and former creative boss at Firefox, directly compares the addictive power of these platforms with cocaine drug.
"That's what I've considered You'll always come back, over and over again and again … Behind every interface or new screen you access from your mobile, there are literally a thousand engineers working to make it the most efficient possible. Says Aza, who also played a key role in encouraging people to spend hours and hours reviewing their social profiles by developing a tool such as "infinite scrolling". Basically, its design allows you to browse our social networks without having to press the button to go to the next page of results or publications.
"If you never give your brain the opportunity to get ahead of the pulse [de seguir bajando por la pantalla] then simply continue to slide your finger or your mouse," explains the key to the success of his invention. [19659004] Another interviewee, Sandy Parakilas-former director of operations of Facebook – admits that after leaving "Social networks are very similar to a slot machine, in my case, I'm not sure. had the feeling of giving up a vice like tobacco. It was an addictive product that encouraged a consumption habit It is a business designed to attract and consume you as much of your life as possible, and waiting to sell a He lends to advertisers, "sums up Parakilas.
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