Todomoda, with the intention of opening 150 stores

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The Chain of Accessories and Costume Jewelry Stores Todomoda, owned by the Argentine conglomerate Blue Star Group, plans to open 150 new stores in Mexico by 2024, an opening of 25 stores on average every year to reach 500 outlets in the country

"As a group, our goal is to reach 2,000 stores by 2024, and in Mexico we would be close to 500 units. Today, there are more than 800 stores and in the Mexican market, there are more than 310 stores, about 40%, "said Felipe Rincón, CEO of Blue Star Group in Mexico.

With 20 years of business since its founding and 15 years In Mexico, the Blue Star Group operates the brands Todomoda and Isadora.For the moment, in Mexico, the expansion is concentrated in Todomoda and, although & # 39; 39, it has 35 units of Isadora, there will be no opening of this brand in 2018.

"This year, we are going to close with 330 units in Mexico, we have opened in an average of 30 stores each year, although there have been years when we opened 150 stores. Today, we have 1500 employees, we visit between 13 and 14 million customers and we sell 32 million pieces per year. "

Blue Star Group generates an annual turnover of $ 320 million and mostly imported from China.In its stores in Mexico, the average ticket Todomoda is under 150 pesos and the stores have a average size between 50 and 70 square meters.

In the first six months of 2018, the National Association of Self Serve Stores and Departments (ANTAD) recorded an average growth of 5.4% of sales comparable (in units of more than one year) in their establishments Todomoda almost tripled this growth.

Bracelets, earrings and fancy jewelry in general are the most popular categories. sold for Todomoda; accessories follow, and the third is the wallet and purse category.