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Most major telecommunications companies have been involved in the development and testing of the new anti-call technology, called STIR / SHAKEN, which is slowly being deployed in the sector this year.
"In the coming weeks, we will be exchanging authenticated calls with more vendors in the industry as we come together to address this issue," said Eric Schaefer, Comcast's executive vice president of communications services, in a statement.
"But with time, as you are doing well, you will see that the vast majority of appeals are verified," he said. He added that plans are underway to create a third-party organization that will help carriers coordinate the verification process.
Improved call authentication will make it easier for customers to filter calls from robotic calls because these numbers will show up as "unverified". However, it will probably take longer before auto-dialer blocking is done more accurately, so your phone never rings.
Spoofing has long allowed bad actors to bypass regulators. And it has become difficult for authorities to determine which automated calls are illegal and which are spoofed for a legitimate reason, which may be the case when your pharmacist or school district calls you. Companies often resort to spoofing in order to hide the direct phone lines and leave the desired callback numbers.
Call verification could potentially help phone blocking tools and apps to better rank the bad guys in the package.
Most mobile phone companies currently offer such applications. But because of identity theft, none of them succeeds in eliminating unwanted calls.
Applications are mostly "shy attempts" to solve a complex problem, Castle said, but the industry is fully aware of the need to do better.
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