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Complexity game, oAmong the oldest organizations of esports, announced today a new brand image, supplemented by a new logo, jerseys and derivatives.
Complexity Gaming announced today a full name change to coincide with the move of its organizations to its new headquarters, the GameStop Performance Center. The new design reflects that of the sister team of Complexity, the Dallas Cowboys.
In addition to the brand change, Complexity also unveiled its Esports 3.0 manifest, "That's our game"The new direction is player-centric, pushing sports players to be treated like professional sports athletes.
"We do not just change a logo. We are reinforcing Complexity's legacy as an innovator in this field by paving the way again, "said Jason Lake, founder and CEO of Complexity Gaming, in a press release. "This expanded vision builds on all that we have learned over the last 16 years as the first esports organization and is improving it – setting a new standard and revolutionizing the way esports organizations should operate.
According to the press release, the new logo of the organization, the star, represents the pillars of the brand in terms of complexity:
- Competition: continue to build competitive teams
- Community: Engage fans of esports both locally and globally
- Culture: meeting the dynamic needs of a diverse and growing audience
- Cause: Contribute to significant and relevant causes
- Convergence: Integrate technological advances in traditional sports to continue to evolve and reshape the global ecosystem of esports
VIA Images: CompLexity Games
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