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North American organization CompLexity Gaming unveiled a new look that represents "its ongoing commitment to the development of the esport industry".
The organizational brand change involves a new logo and new colors, an updated website, new merchandise and a new corporate manifesto.
Jason Lake, founder and CEO of compLexity Gaming discussed the change in a statement: "We do not just change a logo. We are once again building on Complexity's heritage as an innovator in the field. This expanded vision builds on all that we have learned over the past 16 years as a leading organization in the sport field, and is intensifying it – setting a new standard and revolutionizing the way sports organizations should operate. . "
The new compLexity Gaming manifest is based on the five points of the star in its new logo. The organization has created its own "five Cs" of competition, community, culture, cause and convergence to illustrate its new direction.
Nicknamed the GameStop Performance Center, the organization unveiled its new 11,000-square-foot head office alongside the announcement of the signing of its three-year contract with GameStop in March. Opening this month, it is located at The Star in Frisco, Texas, adjacent to the Dallas Cowboys headquarters.
Esports Insider states: the compLexity is not spoiled in 2019. Agreements with MSI, HyperX and GameStop to a whole new base of origin, to a brand new identity, the organization is preparing for the Future with the support of Jerry Jones and his NFL franchise.
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