[ad_1]
Photo: compLexity
compLexity Gaming has revealed a new brand image. The long-time sports organization had launched the idea for several days before the official unveiling.
The Dallas Cowboys-owned brand now sports a star, consolidating the brand connection significantly. Add to that the co-siege of Texas, the lonely state, and you'll have symbolism everywhere.
After 16 years in space, it's a big step forward for Jason Lake's baby. "We do not just change a logo. We are once again building on Complexity's heritage as an innovator in the field. This expanded vision builds on what we have learned over the past 16 years as a leading sports organization, setting a new standard and revolutionizing the way sports organizations operate. Said Lake in a press release about the change.
Brand change is not just a new logo. compLexity has changed its logo, colors, website, products, jerseys and will be the image of its new 11,000 square foot headquarters at GameStop Performance.
The jerseys are clean and show the latest sponsors to join a list of big names such as GameStop, MSI and HyperX.
This is a big step for a veteran of the industry, but it seems like the right choice, which will help attract more traditional sports fans (Dallas Cowboy fans).
Related article:
[ad_2]
Source link