Cook ‘excited’ about progress in Apple Silicon transition



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Apple CEO Tim Cook says the company has “a lot more to do” but is delighted to receive the first Apple Silicon M1 Macs.

Speaking on the legally mandated quarterly earnings call, Cook answered questions from analysts about the Mac M1, Apple’s first computer to be powered by in-house-designed silicon. Emphasizing on several occasions that he sees this as the first days of Intel’s transition to Apple Silicon, he said Apple is excited about the progress made so far.

“We are halfway through the transition and we still have a lot to do,” he said. “We are at the start of a two year transition, but we are delighted with what we are seeing so far.”

“If you look at the mixer [from PC to Mac]”He continued,” if you look at the new ones on Macs and the new ones on iPads, those numbers around the world are about half of the purchases from new people. The facility base is therefore always expanding with new customers. “

“It’s true on iPad and Mac [but] if you look at the Mac, M1, I think it gives us a new growth path that we haven’t had in the past, ”he continued. Granted, while Q1 is a good proxy, there is a lot of enthusiasm for M1 based Macs. “

Mac Graphics

Apple launched its first Macs with M1 engines late last year with the MacBook Air, 13-inch MacBook Pro, and Mac mini. Customer feedback has been largely positive, with many touting the speed and efficiency of newer computers compared to older Macs and Windows.

The company reportedly launched a pair of redesigned high-end MacBook Pro models with M1 chips in the third quarter, while the iMac and Mac Pro could benefit from Apple Silicon later this year.

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