No matter how you measure it, the Ravens have almost always been a defense-oriented franchise.
They wrote their defense better. They spent more on their defense, even considering Joe Flacco's mega contract. They certainly performed better in defense.
Some teams develop certain personalities, and in the end, there is no doubt that Ravens are better known for denying points to others than for scoring points.
The action plan worked well, as evidenced by their two wins in the Super Bowl and their total record of 11 playoff appearances in 23 seasons. The narration is still topical as well, as the Ravens defended the NFL first-team defense and won a division title in 2018.
The Ravens' offense has also had its share of highlights over the years, no better than in the 2012 playoff race, when Flacco and his unit carried the burden more than the defense.
Overall, the offense is systematically in the background, making it a real source of chronic consternation.
Are crows trying to do something about it? To undergo a change of personality? I begin to feel this vibration as I watch them navigate during the off season. The offense attracts a lot of attention. As many.
The Ravens did not really suffer from this side of the ball in 2018, finishing ninth in the league by meters and 13th. It's solid. But with 22-year-old Lamar Jackson taking over from Flacco, the Ravens seem determined to become something more offensive.
They made a change at the top, setting up Greg Roman as offensive coordinator. They also made other changes. When Roman met with the media on Tuesday and started detailing what was different in 2019, the scope of the franchise's engineering efforts became clear.
In addition to the new CO – which means a new caller to play – there are new coaches for the halfbacks, tight ends and wide receivers. In fact, it is an entirely new offense since Roman and his staff are rebuilding the architecture of the unit.
"We are re-imagining our attack," Roman said. "New language, new formations."
The goal is to take advantage of Jackson's unique talents of playing with his legs as well as his arm. The Ravens gained more yards on the ground than in the air when Jackson became a starter last season, and Roman made it clear on Tuesday that the ground game would continue to rule in the future.
Yes, the passing game must absolutely become more threatening under Jackson, and yes, the ultimate goal is to get a 50-50 balance, but when your quarterback is a serious threat to break a game every time As he touches the ball, the offense is going to reflect that.
Given the prevalence of NFL-based offenses, the Crows approach is almost similar to the old age. That may be the case, but as many double threat quarterbacks hit the NFL since the high performance university match, the old school could also become a new wave.
Anyway, the Ravens do not undergo all these changes of imagination and engineering simply to sow the attack. They seek to line up a unit that jumps and knocks, accumulating more points than necessary to win.
They are trying to commit an offense that, believe it or not, could eventually become the defining unit of the franchise.
Of course, they still have a long way to go and a thousand important decisions are to be made, starting with linemen, backs and receivers to add to help Jackson in 2019.
"We have a lot of big decisions to make," said Roman.
The franchise is not going to just give up the defense either. Please. The Ravens are ready to sign linebacker C.J. Mosley for an expensive long-term contract and want to do everything in their power to keep the defense among the best in the league.
But that's the age of the offense in the NFL, and at least to some extent they're trying to match their personality to what's going on around them.