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The world of auto exhibitions has received another major blow. After some German brands announced that would not attend the Detroit Salon 2019, it is now the turn of an American firm to skip a European exhibition. And it is that Ford has announced that it will not attend the Geneva Auto Show next year.
Geneva Motor Show is considered one of the most prestigious in auto shows, but Ford announced Tuesday that it will pbad the edition of 2019 . Volvo has also confirmed that it will not show any vehicles in the Geneva Motor Show 2019 .
Although each car manufacturer itself t different, one of the determining factors of the decline of the clbad is the cost. It can cost a company over $ 1 million to enter a new vehicle in an auto show. Many have already chosen to introduce new models at independent events where they can better control costs and attract more attention.
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