Jamaica is positioned as a smart tourist destination

"Digital platforms have changed the way the world receives, shares and uses content. They are more influential than ever in the information of travel decisions. For Jamaica, it is an important marketing opportunity to reach a wider segment of the travel market, "he said.

In his opening speech from the Global Digital Marketing Summit 2018 July 11-13 Bartlett said the day before that the government is using information technology to build a sustainable tourism sector, while providing customized responses to visitor needs.

In this regard, it mentions recent initiatives such as the development of mobile apps.) and a microsite to connect people from around the world with local food venues, culinary itineraries and food-driven events.

Similarly, he referred to the Agricultural Exchange Initiative (ALEX) to link farmers to buyers in the local hotel sector, which facilitates the purchase of products. [19659003] He has égalemen t praised the concept of Airbnb (company and software platform) to contribute to the growth and diversification of the country's tourism product, offering accommodation catering to the varied tastes of the increasing number of visitors to the country. island.

data provided by the Minister himself, tourism is a labor-intensive sector that directly employs over 117,000 local people and at the same time generates indirect jobs for another 300,000 people in the country.

Jamaica had a record year of tourism in 2017, when it received more than four million visitors, representing a 12.1% increase in arrivals from 2016, according to statistics provided by sector.

OCS / CGM