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Cinemas are engaged in technology, with side images, giant screens or moving seats, to leave a mark on the viewer and cope with the growing competition from digital platforms.
At the Pathé Beaugrenelle cinema in Paris, the projection of The Ant Man and The Wasp accompanies cries, laughter or applause thanks to the equipment ScreenX and 4DX
Sometimes viewers – from Many teenagers – see pictures at the front and at the same time on the sides while the seats move and vibrate to accompany the action of the movie. In addition, drops of water or gusts of warm air fall on them.
"It was magical!" Comments Gustavo Mattos, a 14 year old Brazilian. "You feel more part of the film, the sensations, all is advantages," says Benjamin Betito, 16.
C is the second room in the world (after that of Seoul) equipped with this technology of the southern group -Korean CJ 4DPLEX. The entrance costs on average eight euros more and three more if you only have ScreenX.
4DX combines seat movements and sensory effects such as wind, rain and fog.
The ScreenX is a format that offers 270-degree vision movies. This technology, created in 2012, is present in more than 145 theaters around the world, including 86 in South Korea and 44 in China.
Seduce Teenagers
Another technology, the Immersive Cinema Experience (ICE), combines comfort and technology at a price of between 8 and 15 euros. It typically includes reclining chairs, high-end laser projection, Dolby Atmos sound, and side-light panels so the viewer can enjoy an enveloping environment with LightVibes technology.
"If you do not evolve technologically, tablet," says Jocelyn Bouyssy, general manager of the group CGR.
"In order to keep the show in the incredible theater, new things must be brought to the spectators, especially young people ", explains François Bertaux, Pathé's director of operations
" Since we switched to digital projection in early 2010, it is as if we had dropped the animals; there is not a week without announcing a technological innovation ", explains Jean-Marie Dura, author of a report on the cinema of tomorrow.
" Among the groups launched in this technological race, one finds the Canadian IMAX, that in last March, he could boast of having equipped 1,382 rooms in the world of giant screens, "he says." All these innovations lead us more and more towards an engineering cinema "for" very spectacular films "It lasts, but" it is not done at the expense of higher quality films. "
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