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Paris –
Movie theaters are dedicated to technology, with images on the sides, giant screens or mobile seats, to leave a mark on the viewer and cope with the increasing competition of digital platforms.
At the Pathé Beaugrenelle cinema in Paris, the screening of The Ant Man and The Wasp is accompanied by shouts, laughter or applause due to the ScreenX and 4DX equipment.
Sometimes viewers – many teenagers – see the same time, images on the front and sides while the seats move and vibrate to accompany the action of the film. In addition, drops of water or gusts of warm air fall on them.
"It was magical!" Comments Gustavo Mattos, a 14 year old Brazilian. "You feel more part of the film, the sensations, all is advantages," says Benjamin Betito, 16.
C is the second room in the world (after that of Seoul) equipped with this technology of the southern group -Korean CJ 4DPLEX. The entrance costs on average eight euros more (9, 4 dollars) and three more if you only have ScreenX
Ant-Man Actors.
The badociates of 4DX seat movements and sensory effects such as wind, rain and fog.
The ScreenX is a format that offers movies with a 270 degree viewing angle. This technology, created in 2012, is present in more than 145 cinemas in the world, including 86 in South Korea and 44 in China
Seduce teenagers
Another technology, the experience of "immersive cinema" (ICE, Immersive Cinema Experience), combines comfort and technology at a price ranging between 8 and 15 euros ($ 9.4 and $ 17.5). It typically includes reclining chairs, high-end laser projection, Dolby Atmos sound, and side-light panels for the viewer to enjoy an enveloping environment with Philips-invented LightVibes technology.
teenagers tend to keep the tablet, "says Jocelyn Bouyssy, general manager of the CGR group. "In order to keep the show in the theater incredible, new things must be brought to the spectators, especially young people," says François Bertaux, director of operations at Pathé.
World Trend
"Since C 'arrived at the digital projection, at the beginning of the year 2010, it is as if we had let go of the beasts, there n is not a week without a technological innovation being announced, "says Jean-Marie Dura, author of a report on The Cinema of Tomorrow."
"It's really a global trend" , mainly in multiplexer, led by the United States and Asia, he adds.
Among the groups launched in this technological figure the Canadian IMAX, which last March could boast of having equipped 1,382 rooms in the world with giant screens, "clearly in the lead, "he points out
The American Dolby is one of its main competitors, with its Dolby Vision technology, which covers a wide range of colors and contrasts (150 screens in the world). Also noteworthy is the South Korean Samsung, which launched in March in Zurich a first 3D LED room (without projector) or French Ymagis, which has just equipped a first cinema in China of its technology EclairColor.
"All these innovations lead us every time more and more to a cinema of engineers" for "very spectacular films", explains Jean-Marie Dura, but "this is not done to the detriment of films of superior quality ". (I)
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