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The affiliates of the Union of Cuban Journalists (UPEC) discussed today in this capital the union's contribution to the implementation of the recently approved communication policy and to the improvement of the national media system.
For the journalist Iramis Alonso, director of Juventud Técnica magazine, the island needs, in the first place, a more participatory press, "which reflects contradictions, sorrows, anxieties and joys everyday life of all citizens. "
& # 39; Cuba is experiencing a complex economic moment, and in the press we need stories and proposals from people on how to improve their environment and their country, so that it is more free, sovereign and dignified, he told Prensa Latina, background of the X UPEC Congress
According to the interviewee, the Cuban media still have a long way to go before their agenda is more related to the Everyday life of the islanders, though and in recent years, progress has been made in solving this problem.
"How to solve it? I think there must be Of course, the press can not do what society does not do, it will be solved in the sense that there is really a greater exchange between citizens and institutions in local spaces ", said Alonso
For the journalist, another sore point is the origin of the problems with which programs are built media. "Sometimes we are so focused on the institutions that the coverage depends too much on an organism that transmits and not everyday reality," he said.
Alonso also spoke about the contact between the press and the academy, research centers have long proposed management models, ways to organize information, manage social networks and to interact with the public and obviously this is not yet in the media, he said.
This "sequel" occurs for reasons sometimes related to training and to gaps in the dissemination of what has been done from science, but also because of the obstacles in the very means that prevent make. The communication policy will make the company speak for the same purpose. The whole social fabric must be clear: without communication, it is impossible to develop or contribute to well-being, "adds the interviewee.
"It's not just about media and communicators, but about a broader vision. Everyone has a commitment, something to contribute and to accomplish, "he said.
In addition, he said, there is the issue of transparency. For Alonso, the fact that the aforementioned policy calls for the availability of information for consultation by people will greatly contribute to the exercise of journalism and communication in the country.
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