[ad_1]
Cyber Monday became the largest online shopping day in U.S. history, with consumers spending $ 10.8 billion online, according to Adobe Analytics.
Purchases totaled $ 12 million per minute between 8:00 p.m. and 9:00 p.m. PT, with around 37% of total purchases coming from smartphones, as more shoppers migrate to purchases on social networks. Curbside collection has increased 30% from last year, Adobe said.
Consumers saw the biggest cuts on computers, sporting goods, toys, home appliances and electronics, Adobe said. Some of the more popular purchases included Lego sets, Apple AirPods, and Call of Duty: Black Ops Cold War.
“In December, the categories I would expect to get a discount on will be the toys category, then anything holiday-themed – gift baskets, gift boxes, decor,” NBC News told NBC News. retail and shopping expert Trae Bodge.
While many discounts are expected to continue throughout December, experts advise shopping early as shipping delays are looming and shipping costs are expected to increase after December 11.
“Before the first few weeks of December, until December 25, that’s when the discounts are really going to ramp up,” said Sara Skirboll, Shopping Expert at RetailMeNot. “But here’s the problem, your items might not exist – and if you shop online you might have shipping issues.”
Much like discounts, Cyber Monday record sales are not day specific.
Thanksgiving Day, Black Friday and Small Business Saturday also performed well, totaling $ 5.1 billion, $ 9 billion and $ 4.7 billion respectively, according to Adobe.
Small businesses saw their sales increase more than large retailers on Cyber Monday, up 501%, while larger retailers saw only a 486% increase, as consumers buy more consciously this year, Adobe said. Seven in ten buyers say supporting small businesses is more important than getting the best deal, according to a Union Bank survey.
Consumers are also “voting with their wallets to support black-owned and sustainable businesses,” Harley Finkelstein, president of e-commerce platform Shopify, told NBC News’ Jo Ling Kent on Monday. “Consumers will no longer be motivated solely by agreements, they will be driven by movements.”
Shopify had its biggest Black Friday / Cyber Monday weekend, registering 76% sales growth since last year. According to Edison Trends, the small business hub Etsy saw an 84% increase in sales in the first eight hours of Cyber Monday.
Online shopping has seen a steady increase since the start of the pandemic, with digital sales rising 174% at Best Buy, 155% at Target and 79% at Walmart in the third quarter alone.
[ad_2]
Source link