[ad_1]
And will start promoting them much closer to the exit.
Cyberpunk 2077 creator CD Projekt Red will change how it works to develop multiple AAA games and expansions in parallel, and will only start promoting its creations much closer to release.
The shift in strategy – what CD Projekt calls its new “strategic development framework” – comes in response to Cyberpunk 2077’s disappointing launch in December of last year, and is detailed in a lengthy update video from the company published this afternoon.
“We want to improve the way we make games,” said company boss Adam Kiciński. “We want to continually improve the working environment for every team member. We want to focus more on how we work together to create great games.” The word “crunch” is never mentioned in the video, although there is mention of training for staff on mental and physical health issues, and word of a group of staff from all over. the company that will liaise with the board of directors of CD Projekt.
Throughout the video, the continued development and growth of the studio’s two main franchises – The Witcher and Cyberpunk – was clearly defined. Cross-functional teams will work on projects for both IPs at the same time, with this dual development plan which should start in 2022. CD Projekt will also expand its teams and continue to work with outsourcing studios to increase the number of people able to work on his projects.
“We have learned a lot from our marketing and PR campaigns for Cyberpunk 2077 and see things that need to change in the future,” said Michał Nowakowski, director of CD Projekt Red. “Going forward, future marketing campaigns will be much shorter, we’ll wait until we get much closer to launching a game before we start showing things like trailers, demos or digging deeper into the mechanics, etc. “
We can still see teasers and announcements for distant projects, but nothing more substantial, Nowakowski continued. And all platforms need to be fairly represented – although if development moves away from next-gen consoles, that will naturally become less of a problem than it was for Cyberpunk 2077.
The 2021 Product Roadmap released by CD Projekt Red today shows the already announced plan for Cyberpunk 2077 (fixes, free DLC, and the game’s delayed next-gen update) as well as its work on The Witcher (its spin -off mobile Monster Slayer, next -gen update and continued development from Gwent).
Separately, CD Projekt has also confirmed its intention to acquire Vancouver-based development studio Digital Scapes, which it has worked with since 2018 to help build Cyberpunk 2077.
Renamed CD Projekt Vancouver, the studio will be the company’s fourth office alongside existing teams in Warsaw, Krakow and Wrocław.
[ad_2]
Source link