Daimler, BMW will invest 1.13 billion euros in mobility joint venture to compete with Uber


BERLIN – Daimler and BMW announced Friday the creation of a joint venture for mobility, parking and charging electric cars, to compete with the mobility services provided by Uber and other technology companies .

The car manufacturers have said they would invest more than 1 billion euros ($ 1.13 billion) to develop the joint venture, thus moving payment systems by the minute or the kilometer beyond the real estate sales and cars.

"Closer cooperation with other suppliers, including stakes in startups and established players, is also a possible option," said Daimler CEO Dieter Zetsche.

Daimler's Caraim shared car brand will be combined with BMW's DriveNow, ParkNow and ChargeNow businesses, with both manufacturers holding a 50% stake in the company.

The new company has five components: ReachNow, a smartphone-based booking and route management service, ChargeNow for charging electric cars, FreeNow for taxis, ParkNow for parking services and ShareNow for rental services. short term.

"These five services will merge more and more closely to form a portfolio of unique mobility services with a fleet of fully electric and autonomous vehicles, loaded and parked autonomously," said BMW CEO Harald Krueger.

BMW and Daimler are working on the development of autonomous cars, which could enable them to position themselves in the market for taxi and taxi services.

The consulting firm PwC said that car manufacturers would be marginalized by tech companies with a lot of money, unless they develop services based on the use of vehicles.

Established hiking companies are growing. The Chinese company Didi Chuxing aims to expand its activities in Latin America and Uber increasingly imposes on its US market.


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