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"My grandfather contacted Eli Lilly and Company and called in a box of 50,000 empty gelatin capsules, which he and his grandmother separated while they were sitting in front of the television," he said. Ms. Robbins writes. With a grease gun, they manually filled each capsule with paint.
After intensive marketing, sales finally took off and streamlined the process by hiring more illustrators and mechanizing the process of painting compression into tiny plastic pots.
Their first recruit was an illustrator, Adam Grant, a Holocaust survivor. He created the painting with the company's best-selling painting number, which was, quite rightly, Leonardo's "The Last Supper".
Palmer's Craft Master was not the first company to produce a numbered paint kit; a patent for the concept had been filed in 1923. But Craft Master was at the origin of modern industry and was becoming a leader in this field as dozens of competitors arose.
Alas, when the major home appliances that accompanied these television dinners began to invade salons in the mid-1950s, sales of paint kits by numbers have decreased. But they still sell regularly today, becoming more and more sophisticated. By attracting adults, they are marketed as ways to relax and extinguish the brain.
Mr. Robbins died in a hospice in Sylvania, Ohio. His son Larry explained that the cause was a complication of pneumonia. In addition to him, Mr. Robbins is survived by his wife; another son, Michael; three grandchildren and five great-grandchildren.
Larry Robbins said that despite the scorn of critics, his father remained adamant: the painting on the number gave everyone the opportunity to create something, even if he did not know how to draw at all. And, he said, 20 copies of the same painting can still show variations in style and color, "as if you had 20 different people playing Beethoven, you would have 20 different sounds."
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