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Those who came Thursday evening to attend one of the first screenings of No time to die at the AMC Theater in Burbank, Calif., were treated to a surprise visit from 007 himself. Or rather, actor Daniel Craig and his co-star Rami Malek.
No time to die – marking Craig’s fifth and final lap as the big screen’s most famous spy – was the first of many Hollywood masts whose release has been delayed again and again due to the pandemic.
MGM and EON Productions waited until they could open the mast exclusively in theaters – even if that meant waiting over 18 months – instead of making the film available immediately at home.
Directed by Cary Fukunaga, No time to dieThe cast also includes Lea Seydoux, Ben Whishaw, Naomie Harris, Ralph Fiennes and Christoph Waltz, alongside series newcomers Ana de Armas, Lashana Lynch and Malek.
In North America, No time to die will play in 4,407 theaters starting Friday, the biggest imprint of any Bond photo, following Thursday night premieres in select theaters across the country and special Wednesday night screenings at select Imax venues.
The follow-up suggests the franchise’s 25th installment will free up at least $ 60 million when it launches nationwide; more optimistic analysts believe the number could be closer to $ 70 million, but note the Bond films have always relied partly on older audiences, a demo more reluctant to return to theaters until the end of the pandemic.
No time to die is distributed in North America by United Artists Releasing and Universal, where the big-budget film opened for $ 121 million last weekend in its first 54 markets.
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